From November 2022, the North-West Regional Development Agency held its first physical training course in Zalau as part of the project "Strengthening the Dialogue between Local Public Administration and Ecosystems in the North-West Region," with code SIPOCA 927/MySMIS2014 - 150753. The project's objective is to establish a favorable environment for foreign investment in the region by creating a methodology that facilitates smooth and efficient communication between investors and local public authorities. This dialogue will be closely linked to the values of local public administration, which also function as support organizations for businesses. During the course, participants received valuable information about global trends and key elements in the process of attracting investors and developing the entrepreneurial community. They learned how to identify key actors at the regional level, as well as practical examples of useful tools and actions to attract investors. The course consisted of 3 days of practical training and workshops on: • Global trends and key elements in the process of attracting investors and developing the entrepreneurial community • Regional offer and opportunities to capitalize on it • The region's value proposition • Useful tools and actions to attract investors—the INNO platform and other tools • Identifying key regional actors • Developing an action plan Our colleagues, Laviniu Chis and Stefan Rusu, facilitated these discussions. Three special guests also joined us in Zalau: Stelian Brad, president of Cluj IT Cluster, who provided examples of best practices for public-private cooperation for local development; Cristian Gheorghe from Prysmian Group shared a successful case study on the digitalization of Petresti commune; and Anca Roman from NW RDA who gave a presentation on PR funding opportunities that help attract investors and develop relations with the business community. The first training course brought together representatives from local public administration entities, NGOs, clusters, and Chambers of Commerce. Upon completion of the course, participants were awarded a graduation certificate that validates their engagement in the three-day activities and their acquisition of skills in fostering discussions on local development, devising, and supervising strategies. This marked the initial phase of the project, and several other virtual and in-person events are scheduled to take place in 2023.